TikTok is a huge social media platform that became famous in a matter of months. The majority of TikTok audience are Gen-Z who are raised up in the world of social media. Several people who were once normal users on TikTok are now big brands and Influncers on TikTok. Read on to know the various ad formats and advertising strategies brands should know and follow.
TikTok Ad Formats
There are 6 Types of ad formats on TikTok which can be used to communicate your brand to the target market and reach a wider audience. A happy news is that there are also several tools available in the market which support automated designing, distributing and optimizing of advertisements. Something that is popular today might go unnoticed tomorrow. Hence keeping updated with the trends is the way to be on the real TikTok game and survive in the competitive online marketing world.
These ads appear between your feed when you keep scrolling in search of specific content. Since ad feeds are allowed a maximum time limit of 15 seconds, it is crucial that you include all key details within the available time. TikTok allows your audience to like and share your In-feed ads which is a great opportunity to spread the word about your brand and gain new followers and target audience for your brand. Prior to running ads, you should create unique videos and buy TikTok likes that are instant for your content which is a foundation to gain a strong fanbase and travel a long journey on TikTok.
TikTok Brand Takeovers are video ads are played on the user’s device and they appear as soon as the user opens the TikTok app on their smartphone. Since these ads plays the next second the user opens the app, chances are high that users will watch the full video ad without skipping or closing it. Running brand takeovers is the best way that new brands must definitely go for to reach a wider target audience. These ads definitely act as an entry POS driving customers to the conversion funnel. With so many ad types out there on TikTok, brand takeovers are considered to be one of the best by many top brands.
Top- View Ads
TikTok allocates a specific space for running ads especially to enable users to see the ads when they open TikTok like in the case of branded takeovers. While branded takeovers run as soon as users open the TikTok app, Top-view ads play after five seconds from when users open the app. And the upside is that Top-view ads can be run for full 60-seconds which is a good time limit to communicate your brand message, showcase your creativity and highlight your product.
The main purpose of running hashtag challenges is to create engaging content on the theme of your campaign. These types of ads are available limited only to people on TikTok which means these ads cannot be shared with your community of friends on other social media platforms. TikTok allows the creator of the ad to redirect users who watched the ad to the landing page of the website which contains relevant content. Hashtag challenges are a great way to encourage user generated content which users just love and are more likely to take part hence raising brand awareness.
This ad type has turned out be a favorite for most brands on TikTok. With branded effects, brands can customize their ads in various ways to best integrate brand and content. Recent developments like 2D, 3D and augmented reality can be incorporated with branded effects.
The fun part is that you can create a custom filter directly on the app and boost engagement for your ads. A very big advantage of branded effects is that the lifespan of these types of ads is 10 days.Why wait further? Just get started with the various ad formats to explode your brand.